The Hidden Potential of eLiquid

The Hidden Potential of eLiquid

Vaping devices have evolved over the last 10 years into a plethora of forms. There is, literally, a device out there for every vaper- for every possible circumstance. But one thing has never changed: functionally, they are very simple- a battery that heats a coil which emits a flavoured vapour, with or without nicotine.


But within this simple system there are countless variables that influence the user experience: coil temperature, airflow, the voltage across the coil, the material the coil is made from, the bore of the drip tip, what wick material is being used... the list is essentially endless.

Vapers will often happily explore hundreds of little refinements that change the nature of their experience, owning multiple atomisers and battery devices and setting them up in a variety of ways. For most vapers though, the single thing they try the most variants of is... the flavour they use. It is, after all, the one thing that is most easily and inexpensively changed.

One way of looking at this is that the hardware that the vaper owns is just part of a chain of potential. Each link in that chain imposes some limitations or offers some freedoms to adapt the experience- starting at the battery, to the atomiser, to the coil, to the wick. The final link in this chain is the eLiquid.

Some vapers are looking for a very simple solution here (no pun intended)- something that does a straightforward job of tasting of one thing- the same thing- every time. But most vapers are looking for something else- the almost mythical All Day Vape. That one flavour that satisfies all day, every day without ever getting boring. Coming up with something that comes close to this, even for just a few vapers, is a monumental task.

How does a mixer of eLiquids rise to this challenge? The primary issue here is adaptation- the tendency for the human sensory system to begin to ignore or filter out any stimulus that is presented repeatedly (https://en.wikipedia.org/wiki/Neural_adaptation). But it turns out that the mixer can accommodate some adaptation in their mixing strategy. For example, some flavours are adapted to quickly whilst others linger; some contribute more to the taste of the liquid in the mouth than in the nose; some become more noticeable at high temperature than low; on a long draw more than a short one; on the inhale rather than the exhale.

Being knowledgeable about these properties of flavour components they are working with, the mixer can strike something of a balance between them making that a mouth taste suits both the inhale and the exhale; that at high temperature the flavours rising to the fore are just as pleasing whilst also being different. So, some diversity here is desirable although this must be achieved without making the mixure confused or muddled.

There are a number of things that help here- collaborating with at least one other mixer is hugely useful. They will inevitably use different equipment- even if their general tastes run in the same direction. It might sound crazy but experienced mixers will even discuss whether a mixture tastes good with their favourite drink or how it interacts with other things they are vaping.

In the end, of course, we can conclude generally that flavour experience is very personal and this is to be celebrated- it has lead to a vibrant and innovative community of vapers, mixers and vendors. But it is a wise mixer who has their eye on the many possibilities that exist at this point in the chain of potential. It is only in this way (unless it is by sheer luck alone) that they might build a recipe with universal appeal; something that might approach ending the quest for that almost unobtainable experience- the Holy Grail of vaping- the ultimate All Day Vape.

Please join us in our collaboration and try what has emerged from our journey into the hidden potential of flavour.

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